Woman Card

At an election night speech during the primaries, Donald Trump questioned Hillary Clinton’s qualifications by saying, “The only thing she’s got is the woman card.” In response, and in what became a rallying cry for many supporters, Hillary said, “If fighting for women’s healthcare and paid family leave and equal pay is playing the woman card, then deal me in.”

In just two days, this symbolic and literal card broke fundraising records for amount raised and number of first-time donors recruited. We reached supporters in all corners of the United States, bringing women and men together during what became an increasingly misogynistic election cycle. 

Collaborators

Team Ads
Team Email
Team Merch
Caitlin Keegan, Illustration

Press

Complex, Trump’s ‘Woman Card’ jab boosts Clinton’s fundraising efforts
Fortune, Hillary Clinton’s campaign is issuing actual ‘Woman Cards’
The Hill, Hillary fundraising with ‘Woman Card’
Huffington Post, Trump’s ‘Woman Card’ remark drives $2.4 million in fundraising — for Hillary Clinton
Mashable, Hillary Clinton is sending her supporters ‘Woman Cards’
New Yorker, The Woman Card
New York Times, Hillary Clinton cashes in on Donald Trump’s ‘Woman’s Card’ comments
Quartz, Hillary Clinton made an actual “woman card” for her supporters
Salon, Kudos to Hillary for playing the woman card: If people are going to call her a witch, she’ll tell them she’s Hermione Granger
Washington Post, In Hillary Clinton’s run, the ‘woman card’ works in surprising ways. Here’s how.